Twitter: Listen, Speak Up and Be Found Instantly

 With 1.5 billion tweets posted in January, 2010, the popular micro-blogging service has delivered astonishing success for businesses, from mom-and-pop shops to multinational corporations.  Twitter acts as a global public forum where products and brands are openly discussed, both positively and negatively.   B2B marketers can leverage people's compulsion to share information online, listen to today’s version of rooftop shouting, manage reputations and enhance overall web presence.    

      Don't believe people are tweeting about businesses?  1 in 5 tweets mentions a brand or product.  Online conversations can cause substantial damage to a company’s image.  A Nielsen Global Online Consumer Survey discovered that 90% of respondents from over 50 countries trust the online recommendations of their peers.  Turn to Twitter and social media search engines to track discussions about an industry, business or offerings in real time.  When a crisis strikes, utilize Twitter’s ability to connect with target audiences quickly, minimizing reputational damage.  

      The more people engage in Twitter, the more likely they are to search within the micro-blogging environment.  The latest data from comScore, Inc. identifies an increase in social searches from January to February, 2010 even though most social networks don’t offer true search functionality.  Additionally, a recent study discovered 77% of searches conducted for brands resulted in top listings originating from third-party Internet users.  A proactive Twitter persona increases the quality and quantity of content that search engines and social searches are destined to highlight.

 

      Top organic listings have proven to attract up to 50% more clicks than top paid listings.  To benefit from search engine optimization (SEO) enhancements, foster link-building and inbound traffic with Twitter.  Twitter may not direct droves of qualified prospects to a website, but through social media optimization (SMO) and SEO, marketers can multiply traffic sky rocketing organic page rankings.  

      Twitter allows marketers to take charge of a brand’s reputation and engage users.  They can listen to online conversations, boost credibility, position a company or executive as a thought leader and most importantly, provide business with a voice. Brand evangelists and new prospects are waiting in the Twitterverse.

Posted via email from Flack This