Text Messaging, the 100 Billion Dollar Marketing Strategy

According to a comScore, Inc. report, 63.2 million people accessed the internet with mobile devices in January, 2009.  Does your marketing mix include strategies that take advantage of the growing number of mobile internet users?
You consumers are becoming more and more tech-savvy.  Don't believe me?  Reports show that Generations X & Y, the 18-45 age group (approximately 116 million Americans), prefer to text than make phones calls.  Projections for the text message (SMS) campaigs is expected to reach $16 billion dollare by 2011.

Well, how do you tap into that growing audience?

Consider incorporating text alerts for your company's news.  Consuming news and information via text messages is a growing trend and can boost traffic to your website.

However beneficial SMS and MMS messaging may be, you can turn consumers off quickly by sending texts to unsuspecting subscribers.  Be sure to send this type of communique only to opt-in subscribers.

Implement this strategy correctly, and yield up to a 20%response rate.

Posted via email from Flack This