Ready to Tweet: Now What?
Thursday, September 17, 2009
Well, I am sure by now that you have heard about Twitter and the massive appeal it has for bussiness and marketing efforts. Assumuing you have evaluated your target audiences, opened a Twitter account and are eager to tweet. You may be asking now, "What do I tweet?"
Eith the recent research from Penn State University researchers found that 1 in 5 tweets is branded! Increase traffic to your website or social media profiles through link building with Twitter.
- Remember, social media is about conversation. Engage prospect, customers and the media and participate. Kepp the following tips in mind when tweeting:
- Spread the news about your company. Tweet awards, special events, promotions and etc. Keep people informed of all the great happenings at your organization.
- Positoin yourself as an industry leader. Tweet industry news, news of organizations you belong to and information pertinent to your followers and industry.
- Offer real time assistance. Actively search for people tweeting about your product or service. Engage fellow tweeters and emphasize your superior customer service.
- Show personality. You should not become a Twitter robot, void of any emotion. Remember, keep things professional. Social media should be a fun and personal way to connect and build a community.
Still not sure what to tweet? Here is a story about a local eatery taking to-go orders off Twitter and how a community was formed.
Follow me on Twitter: @r_efrain_ayala
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